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Every conscious and caring buyer strives to make a positive impact in the world around them by exercising their purchase power. In most cases, environmental impacts of the production process of products tend to take the center stage. However, more and more socially conscious consumers are also taking an interest in knowing the state at which workforce behind the ‘production lines’ works.


The socially responsible consumption trend is growing with every passing day and whose impact is often directed toward the manufacturing and retail sector. These industries are some of the biggest employment sectors and sometimes believes to have a work environment that is relatively wanting. The conscious and caring buyer should start exercising the power of purchase to not only make a positive impact about the product of the brand but to also push for better working conditions for the brands employees.


How Consumerism Can Be an Advocate for Better Work Environments


Information about materials and productions process in manufacturing and supply chain are not the only elements that account for a product’s production and brand story. There is a workforce behind the works that give life to the story, and they also matter. Thus, it also is important to have information about the culture and environment for employees.


The conscious and caring buyer who seeks to only buy products from companies that to their best to appear as “environmentally ethical” businesses need to also pay attention to the work conditions.

What are the working hours? Does the overall work environment make it possible for the employee to work comfortably? Is the company conscious about employment equity in regard to gender and racial balance? These are just some of the questions that socially responsible consumerism should also start asking.


As a conscious and caring buyer, you should understand that your decision to buy products from a certain brand is an action that supports the brands ambition of business growth and success. As such, ask yourself if that decision is one that also focuses on job creation for the community in which the company operates.


In closing…


Socially conscious consumerism starts with you being informed. It should not only encompass sustainable actions that push for better environmentally conscious production process but also healthy work conditions for the employed. The conscious and caring buyer should have the two issues in mind when dealing with brands in 2023

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